Adult Computer Literacy: A Marketing Opportunity with Financial Rewards.

Amador, Sherrill L.

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ERIC Number: EJ333833

Record Type: CIJE

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Adult Computer Literacy: A Marketing Opportunity with Financial Rewards.

Amador, Sherrill L.

New Directions for Continuing Education, n29 p79-87 Mar 1986

The author looks at the marketing and the resulting financial payoffs of continuing education offerings that involve the computer. She underscores the demand of organizations and individuals for learning about software for personal computers in her community college district, emphasizing various marketing and programmatic considerations related to serving this need. (Editor/CT)

Descriptors: Adult Education, Community Colleges, Computer Assisted Instruction, Computer Literacy, Computer Software, Continuing Education, Marketing, Microcomputers

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Theme issue: Personal Computers and the Adult Learner.