Factors Influencing Students' Perceptions of College Recruitment Activities.

King, Kathleen Piker; And Others

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Peer reviewed

ERIC Number: EJ331713

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

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Factors Influencing Students' Perceptions of College Recruitment Activities.

King, Kathleen Piker; And Others

College and University, v61 n2 p99-113 Win 1986

A study of the major influences in the college choice of Mount Union College's freshmen focused on students' state of residence, intended major, year in which the college choice process began, sources of information about the college, and the campus visit. (MSE)

Descriptors: College Administration, College Choice, College Faculty, Decision Making, Higher Education, In State Students, Information Sources, Majors (Students), Marketing, Out of State Students, Student Attitudes, Student Characteristics, Student Recruitment

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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