Advertising's Role in the Diffusion of Country-Western Trend in the U.S.

Schorin, Gerald A.; Vanden Bergh, Bruce G.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ327762

Record Type: Journal

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Advertising's Role in the Diffusion of Country-Western Trend in the U.S.

Schorin, Gerald A.; Vanden Bergh, Bruce G.

Journalism Quarterly, v62 n3 p515-22 Aut 1985

Analyzes a number of articles and advertisements in 16 magazines and concludes that the ads neither set nor followed the country-western trend of the late l970s and early l980s. (FL)

Descriptors: Advertising, Content Analysis, Cultural Differences, Cultural Influences, Information Dissemination, Media Research, Periodicals, Popular Culture, Regional Characteristics, Rural Environment, Sociocultural Patterns

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A