Role Ambiguity in Institutional Marketing and Enrollment Management.

Muston, Ray A.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ326894

Record Type: CIJE

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Role Ambiguity in Institutional Marketing and Enrollment Management.

Muston, Ray A.

Research in Higher Education, v22 n4 p371-79 1985

Academic and student services officers from the largest 61 state university users of American College Testing (ACT) data systems were surveyed. The study revealed a high degree of role ambiguity and organizational resistance to enrollment management strategies. A need for clarity and coordination in organizational performance is demonstrated. (Author/MLW)

Descriptors: Ambiguity, College Administration, College Planning, Coordination, Declining Enrollment, Enrollment, Higher Education, Institutional Advancement, Interviews, Leadership, Marketing, Outreach Programs, Role Conflict, Student Recruitment, Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A