A Media Course Commitment Study in a Canadian University: Empirical Validation of an Exchange Model.

Schell, Bernadette H.; Thornton, John A.

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Peer reviewed

ERIC Number: EJ324124

Record Type: Journal

Publication Date: 1985

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A Media Course Commitment Study in a Canadian University: Empirical Validation of an Exchange Model.

Schell, Bernadette H.; Thornton, John A.

Distance Education, v6 n2 p209-22 Sep 1985

Presents a study on attraction of students to an open-university distance education program and their commitment to remain in the program over time. In this study, commitment is conjectured to be a function of program satisfaction, availability of educational alternatives, and investment of time, energy, money, and ego. (MBR)

Descriptors: Demography, Distance Education, Educational Research, Enrollment Influences, Higher Education, Literature Reviews, Marketing, Models, Open Universities, Participant Satisfaction, Questionnaires, Rewards, Student Attrition, Student Motivation, Student Recruitment

Publication Type: Journal Articles; Reports - Research

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Language: English

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