Marketing Academic Library Bibliographic Instruction Programs: Case and Commentary.

Thesing, Jane I.

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Peer reviewed

ERIC Number: EJ322433

Record Type: CIJE

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Marketing Academic Library Bibliographic Instruction Programs: Case and Commentary.

Thesing, Jane I.

Research Strategies, v3 n1 p29-36 Win 1985

This case study chronicles the rise and fall of a typical academic library program of bibliographic instruction. Accompanying commentary examines the case from marketing point of view and suggests procedures that academic libraries could implement to develop services which would result in a higher degree of user satisfaction. (17 references) (EJS)

Descriptors: Academic Libraries, Case Studies, College Students, Higher Education, Information Needs, Library Instruction, Library Services, Marketing, Needs Assessment, Research Papers (Students), Workshops

Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers; Reports - Research

Education Level: N/A

Audience: Practitioners

Language: English

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Author Affiliations: N/A