The Self-Advertisement Approach to Dating: Male-Female Differences.

Bolig, Rosemary; And Others

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Peer reviewed

ERIC Number: EJ309707

Record Type: CIJE

Publication Date: 1984

Pages: N/A

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The Self-Advertisement Approach to Dating: Male-Female Differences.

Bolig, Rosemary; And Others

Family Relations, v33 n4 p587-92 Oct 1984

Presents a content analysis on profiles from a singles magazine to identify categories of exchange. Findings supported the traditional social exchange notion of dating for men but not for women. Men's profiles emphasized attractiveness of potential respondents, but women emphasized their careers, intelligence, and education. (JAC)

Descriptors: Advertising, Age Differences, Content Analysis, Dating (Social), Interpersonal Attraction, Sex Differences, Social Exchange Theory

Publication Type: Journal Articles; Information Analyses

Education Level: N/A

Audience: N/A

Language: English

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