"The Day After." Influence?...Perhaps Not Much: Some Communications Principles.

Comstock, George

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ERIC Number: EJ299991

Record Type: Journal

Publication Date: 1984

Pages: N/A

Abstractor: N/A

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"The Day After." Influence?...Perhaps Not Much: Some Communications Principles.

Comstock, George

Television & Children, v7 n1 p40-42 Win 1984

Discusses characteristics of commercial television as a form of mass media, describes how the public diminishes mass media's influence by use of several psychological devices, although children are more affected by it, and suggests several reasons to be skeptical about the influence of "The Day After" even among children. (MBR)

Descriptors: Behavior Patterns, Children, Commercial Television, Films, Mass Media Effects, Nuclear Warfare, Programing (Broadcast), Television Viewing

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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