Learning from Television News: A Critique of the Research.

Berry, Colin

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Peer reviewed

ERIC Number: EJ296976

Record Type: CIJE

Publication Date: 1983

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Learning from Television News: A Critique of the Research.

Berry, Colin

Journal of Broadcasting, v27 n4 p359-70 Fall 1983

This critical review of some approaches to research on the effectiveness of television newscasts considers viewer characteristics, news item characteristics, presentation variables, and the confounding of these variables. The importance of behavioral science issues to such research is stressed. (MBR)

Descriptors: Behavioral Sciences, Educational Background, Incidental Learning, Knowledge Level, Media Research, Motivation, News Reporting, Retention (Psychology), Television Viewing

Publication Type: Reports - Research; Journal Articles

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Language: English

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