Peer reviewedERIC Number: EJ294698
Record Type: Journal
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
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Available Date: N/A
The Temptation to Puff: Puffery in Automotive Advertising, 1930 to 1980.
Vanden Bergh, Bruce G.; And Others
Journalism Quarterly, v60 n4 p700-04,769 Win 1983
Examines the use of puffery in magazine ads for automobiles between 1930 and 1980 to see if advertisers varied the amount of puffery used in relation to increased pressures from government regulation. Finds puffery declined as regulatory pressures increased. (FL)
Descriptors: Advertising, Credibility, Federal Regulation, Government Role, Marketing, Media Research, Periodicals
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
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Author Affiliations: N/A
