Expanding the Focus of Admissions Marketing Utility.

Lolli, Anthony; Scannell, James

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Peer reviewed

ERIC Number: EJ290092

Record Type: Journal

Publication Date: 1983

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Expanding the Focus of Admissions Marketing Utility.

Lolli, Anthony; Scannell, James

College and University, v59 n1 p5-28 Fall 1983

An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)

Descriptors: College Administration, College Admission, College Applicants, College Faculty, College Planning, Higher Education, Marketing, Public Relations, Publications, Questionnaires, Student Financial Aid, Student Recruitment, Trend Analysis

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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