Marketing Health Promotion to Industry: Eleven Questions for Health Educators to Ponder.

Fogel, Marvin E.; Oleckno, William A.

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ERIC Number: EJ283364

Record Type: Journal

Publication Date: 1983

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Marketing Health Promotion to Industry: Eleven Questions for Health Educators to Ponder.

Fogel, Marvin E.; Oleckno, William A.

Health Education (Washington D.C.), v14 n4 p17-19 Jul-Aug 1983

Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)

Descriptors: Cost Effectiveness, Health Education, Health Needs, Health Programs, Industry, Inplant Programs, Marketing, Nonschool Educational Programs, Program Effectiveness, Salesmanship

Publication Type: Journal Articles; Guides - Non-Classroom; Reports - Descriptive

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A