Leisure Lifestyles: Segmentation by Interests, Needs, Demographics, and Television Viewing.

Greenberg, Marshall G.; Frank, Ronald E.

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Peer reviewed

ERIC Number: EJ278698

Record Type: CIJE

Publication Date: 1983

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Leisure Lifestyles: Segmentation by Interests, Needs, Demographics, and Television Viewing.

Greenberg, Marshall G.; Frank, Ronald E.

American Behavioral Scientist, v26 n4 p439-58 Mar-Apr 1983

Using their own 1978 national survey sample, the authors describe the social and demographic characteristics, psychological needs, and television viewing behaviors of persons who exhibit each of 14 patterns of leisure activities. The patterns were isolated through factor analysis and clustering techniques. (Author/RM)

Descriptors: Behavioral Science Research, Cluster Analysis, Demography, Factor Analysis, Leisure Time, Life Style, National Surveys, Psychological Needs, Research Methodology, Social Characteristics, Sociocultural Patterns, Television Viewing

Publication Type: Journal Articles; Reports - Research

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Audience: N/A

Language: English

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