Marketing Prior Learning Assessment Programs.

Heeger, Gerald A.

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ERIC Number: EJ278272

Record Type: Journal

Publication Date: 1983-Mar

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Marketing Prior Learning Assessment Programs.

Heeger, Gerald A.

New Directions for Experiential Learning, (Cost-Effective Assessment of Prior Learning) n19 p7-26 Mar 1983

Experiential learning programs must be marketed effectively if they are to succeed. The formulation of market strategy is discussed including: strategic planning; identification of a market target; and development of a market mix. A commitment to marketing academic programs is seen as a commitment to self-assessment. (MW)

Descriptors: Adult Students, Credits, Evaluation Methods, Experiential Learning, Higher Education, Life Cycle Costing, Lifelong Learning, Marketing, Prior Learning, Program Development, Program Evaluation, Self Evaluation (Groups)

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

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Author Affiliations: N/A