Assessing College Image.

Huddleston, Thomas, Jr.; Karr, Mary Beth

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Peer reviewed

ERIC Number: EJ276631

Record Type: Journal

Publication Date: 1982

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Assessing College Image.

Huddleston, Thomas, Jr.; Karr, Mary Beth

College and University, v57 n4 p364-70 Sum 1982

A method used at Bradley University to assess the institution's public image consisted of a series of paired descriptive phrases through which potential students could compare the school with their ideal college in academic factors, location, size, campus, costs, and career placement. (MSE)

Descriptors: College Choice, Evaluation Methods, Expectation, Higher Education, Institutional Characteristics, Marketing, Public Opinion, Public Relations, Reputation, Semantic Differential, Student Attitudes, Student College Relationship

Publication Type: Journal Articles; Reports - Descriptive

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Language: English

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