Marketing: A Tool for Health Education Planning.

Bonaguro, John A.; Miaoulis, George

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ERIC Number: EJ275462

Record Type: CIJE

Publication Date: 1983

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

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Marketing: A Tool for Health Education Planning.

Bonaguro, John A.; Miaoulis, George

Health Education (Washington D.C.), v14 n1 p6-11 Jan-Feb 1983

Marketing and health promotion share a number of goals and techniques. The PRECEDE framework, developed as a model for health educators, illustrates how marketing can be applied to health programs. Its application to meet the needs of a rural family planning clinic is described. (PP)

Descriptors: Behavior Change, Change Strategies, Community Health Services, Educational Needs, Family Planning, Health Education, Health Needs, Marketing, Models, Physical Health, Positive Reinforcement, Verbal Communication

Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom

Education Level: N/A

Audience: Practitioners

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A