ERIC Number: EJ272950
Record Type: Journal
Publication Date: 1982-Nov
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0043-5651
EISSN: N/A
Available Date: N/A
Library Marketing: Old and New Truths.
Carroll, Daniel
Wilson Library Bulletin, v57 n3 p212-16 Nov 1982
Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS)
Publication Type: Journal Articles; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
