Selectivity: A Strategic Approach to Declining Enrollments.

Higgerson, Mary Lou; Buckley, David

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ERIC Number: EJ264184

Record Type: CIJE

Publication Date: 1982-Aug

Pages: N/A

Abstractor: N/A

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Selectivity: A Strategic Approach to Declining Enrollments.

Higgerson, Mary Lou; Buckley, David

Association for Communication Administration Bulletin, n41 p85-87 Aug 1982

Discusses the need for selectivity in (1) student recruitment, (2) program offering, and (3) use of limited resources. Concludes that administrators of speech communication departments need to determine their program strengths and recruit selectively those students who can become successful graduates. (PD)

Descriptors: Administrator Role, Declining Enrollment, Higher Education, School Holding Power, Speech Communication, Speech Curriculum, Student Recruitment

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A