Enrollment Management--A Priority.

Bryant, Peter S.

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ERIC Number: EJ261786

Record Type: Journal

Publication Date: 1982-Mar

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Enrollment Management--A Priority.

Bryant, Peter S.

New Directions for Institutional Advancement, (Advancing the Two-Year College) n15 p33-40 Mar 1982

As higher education enters an extended period of declining college-age enrollment, effective marketing and enrollment management techniques should be an institutional priority. All colleges, including two-year institutions, should have a comprehensive plan to maintain desired enrollment levels. (MSE)

Descriptors: College Administration, College Planning, Declining Enrollment, Enrollment, Enrollment Trends, Marketing, Postsecondary Education, Public Education, Student Recruitment, Two Year Colleges

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A