ERIC Number: EJ258998
Record Type: CIJE
Publication Date: 1982-Jan
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Marketing Communications for Continuing Education: A Planning Model.
Vicere, Albert A.
Continuum, v46 n2 p1-7 Jan 1982
This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)
Descriptors: Communications, Continuing Education, Marketing, Models, Program Development, Publicity
Publication Type: Journal Articles; Reports - Descriptive; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
