Opinions of Seventh to Twelfth Graders regarding the Effectiveness of Pro- and Anti-Smoking Messages.

Monismith, Samuel W.; And Others

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Peer reviewed

ERIC Number: EJ253491

Record Type: CIJE

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

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Opinions of Seventh to Twelfth Graders regarding the Effectiveness of Pro- and Anti-Smoking Messages.

Monismith, Samuel W.; And Others

Journal of Drug Education, v11 n3 p213-25 1981

Surveyed the opinions of (N=3,100) 7th- to 12th-grade students regarding the perceived effectiveness of both pro-smoking and anti-smoking messages. Results indicated that most teenagers were exposed to anti-smoking information and materials in schools. Statistically significant differences existed between smokers and nonsmokers in their receptivity to anti-smoking messages. (Author)

Descriptors: Adolescents, Advertising, Comparative Analysis, Drug Education, Individual Characteristics, Program Effectiveness, Secondary Education, Smoking, Student Attitudes, Television Commercials

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A