In Consideration of Marketing and Reorganization.

Huddleston, Thomas, Jr.

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ERIC Number: EJ251999

Record Type: CIJE

Publication Date: 1980-Jul

Pages: N/A

Abstractor: N/A

ISBN: N/A

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In Consideration of Marketing and Reorganization.

Huddleston, Thomas, Jr.

Journal of the National Association of College Admissions Counselors, v25 n1 p18-24 Jul 1980

Discusses the application of the marketing concept in higher education. Defines the marketing process as an internal and external process. Outlines the role of administrators in this process. Considers marketing and college admissions, organizational development for marketing, financial aid, and student needs. (RC)

Descriptors: Administrator Role, College Admission, Higher Education, Marketing, Organizational Development, School Organization, State of the Art Reviews, Student Financial Aid, Student Needs

Publication Type: Journal Articles; Information Analyses

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A