A Strategic Approach to Marketing a University.

Doyle, Peter; Newbould, Gerald D.

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Peer reviewed

ERIC Number: EJ247088

Record Type: CIJE

Publication Date: 1980-Oct

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A Strategic Approach to Marketing a University.

Doyle, Peter; Newbould, Gerald D.

Journal of Educational Administration, v18 n2 p254-70 Oct 1980

Translates the marketing function, as developed for business, into a university setting and recommends that universities revise management priorities. Suggests, in particular, that universities be more responsive to the market and more concerned with organizational effectiveness. (Author/WD)

Descriptors: Business Administration, Comparative Analysis, Declining Enrollment, Educational Administration, Educational Change, Higher Education, Inflation (Economics), Marketing, Organizational Effectiveness, Planning, Universities

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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