
ERIC Number: EJ246041
Record Type: Journal
Publication Date: 1981
Pages: N/A
Abstractor: N/A
ISBN: N/A
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Available Date: N/A
Television News Information Gain from Interesting Video vs. Talking Heads.
Edwardson, Mickie; And Others
Journal of Broadcasting, v25 n1 p15-24 Win 1981
A search for a productive relationship between sound and picture in television news showed that information gain was greater from news stories shown with interesting video than from news stories shown with a talking head, even when the video did not convey the facts of the story. (Author/MER)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
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