Television News Information Gain from Interesting Video vs. Talking Heads.

Edwardson, Mickie; And Others

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Peer reviewed

ERIC Number: EJ246041

Record Type: Journal

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Television News Information Gain from Interesting Video vs. Talking Heads.

Edwardson, Mickie; And Others

Journal of Broadcasting, v25 n1 p15-24 Win 1981

A search for a productive relationship between sound and picture in television news showed that information gain was greater from news stories shown with interesting video than from news stories shown with a talking head, even when the video did not convey the facts of the story. (Author/MER)

Descriptors: News Reporting, Programing (Broadcast), Retention (Psychology), Scripts, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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