Media Management Course Takes Marketing Approach.

Schwartz, Stuart H.

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Peer reviewed

ERIC Number: EJ245525

Record Type: CIJE

Publication Date: 1981-Apr

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

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Media Management Course Takes Marketing Approach.

Schwartz, Stuart H.

Journalism Educator, v36 n1 p30-33 Apr 1981

Describes a summer course in newspaper management and its stages of (1) familiarization of newspaper operations, (2) data gathering, and (3) analysis and strategies. (RL)

Descriptors: Classroom Techniques, Course Content, Course Organization, Journalism, Journalism Education, Management Development, Management Information Systems, Management Systems, Newspapers, Seminars, Summer Programs

Publication Type: Journal Articles; Guides - Classroom - Teacher

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A