Media Exposure to Campaigns: Public Anticipation and Involvement in Elections.

Zimmer, Troy A.

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Peer reviewed

ERIC Number: EJ245495

Record Type: Journal

Publication Date: 1981-Apr

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Media Exposure to Campaigns: Public Anticipation and Involvement in Elections.

Zimmer, Troy A.

Communication Research--An International Quarterly, v8 n2 p189-204 Apr 1981

Examines how mass media exposure to election campaigns influences beliefs about the closeness of the election race, as well as how these beliefs influence the degree of involvement in the election. Data from the 1968 and 1972 presidential elections are analyzed and indicate that no such relationships exist. (JMF)

Descriptors: Adults, Attitude Measures, Citizen Participation, Communication Research, Elections, Mass Media, Political Attitudes, Political Influences, Political Issues, Politics, Public Opinion, Voting

Publication Type: Journal Articles; Reports - Research

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Language: English

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