The Effect of Repetition on the Discrimination of Asserted and Implied Claims in Advertising.

Bruno, Kristin J.; Harris, Richard J.

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Peer reviewed

ERIC Number: EJ243987

Record Type: CIJE

Publication Date: 1980-Aug

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The Effect of Repetition on the Discrimination of Asserted and Implied Claims in Advertising.

Bruno, Kristin J.; Harris, Richard J.

Applied Psycholinguistics, v1 n3 p307-21 Aug 1980

Describes testing of a method for teaching people how to identify implied claims in advertising and keep from remembering them as asserted facts. Results show that training may have an effect on teaching the naive consumer to recognize potentially misleading statements. (Author/BK)

Descriptors: Advertising, Consumer Protection, Critical Thinking, Training Methods

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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