Reaching the Public: The Asbestos Awareness Campaign.

Freimuth, Vicki S.; Van Nevel, J. Paul

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Peer reviewed

ERIC Number: EJ242121

Record Type: Journal

Publication Date: 1981

Pages: N/A

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Reaching the Public: The Asbestos Awareness Campaign.

Freimuth, Vicki S.; Van Nevel, J. Paul

Journal of Communication, v31 n2 p155-67 Spr 1981

Examines the role of the media gatekeeper--reporter, editor, or news manager--and the effect of this role on public service announcements. Discusses the Asbestos Awareness campaign and its effectiveness in demonstrating the importance of the media gatekeeper. (JMF)

Descriptors: Adults, Health Education, Information Dissemination, Mass Media, Media Research, News Reporting, Public Health, Public Relations, Publicity

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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