The Marketing Concept and Adult Education.

Shipp, Travis

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Peer reviewed

ERIC Number: EJ241902

Record Type: CIJE

Publication Date: 1981-Mar

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The Marketing Concept and Adult Education.

Shipp, Travis

Lifelong Learning: The Adult Years, v4 n7 p8-9 Mar 1981

Describes the development of the marketing concept and discusses what marketing is and is not for the adult educator. Emphasizes that marketing techniques can be used as a positive and responsive force in the field of education. (CT)

Descriptors: Adult Education, Adult Educators, Educational Research, Marketing, Program Design

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A