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Peer reviewed Peer reviewed
ERIC Number: EJ239704
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Manufacturing and Merchandising: The New Pedagogy.
Soles, Deborah H.
Journal of Thought, v15 n4 p3-7 Win 1980
Considers some of the negative implications of using a business model for the university, which treats students as customers and education as mass production. (SJL)
Descriptors: Administrative Principles, Business, College Administration, Educational Philosophy, Efficiency, Higher Education, Marketing, Models
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A