ERIC Number: EJ238966
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
How to Utilize Coop Advertising.
Hill, Leland R.; Holcomb, David
College Store Journal, v48 n1 p63-66 Dec-Jan 1980-81
Three methods of cooperative, discount advertising for college stores are outlined. Ways of using advertising dollars to best advantage are listed, including obtaining coop advertising money, expanding media use, and planning and creating effective ads. (MSE)
Descriptors: Advertising, College Stores, Cooperative Planning, Economic Factors, Efficiency, Higher Education
Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
