A Social Marketing System Approach to Adult Education.

Dolich, Phyllis L.

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Peer reviewed

ERIC Number: EJ238134

Record Type: Journal

Publication Date: 1981-Jan

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A Social Marketing System Approach to Adult Education.

Dolich, Phyllis L.

Lifelong Learning: The Adult Years, v4 n5 p10-13,31 Jan 1981

Explores a social marketing system approach which provides a useful structure in which to analyze the dynamics of the field of adult education. Examines micromarketing, macromarketing, social marketing, adult learner goals, society's goals, funding, and philosophical implications for adult education. (CT)

Descriptors: Adult Education, Behavioral Objectives, Educational Philosophy, Marketing, Program Costs, Social Exchange Theory, Social Values, Systems Approach

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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