
ERIC Number: EJ237829
Record Type: Journal
Publication Date: 1980
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Sociocognitive Biases in the Evaluation Process.
Perloff, Richard M.; And Others
New Directions for Program Evaluation, n7 p11-26 1980
Causes of evaluator bias are: overemphasizing concrete, salient, and retrievable information; reporting only evidence which confirms hypothesis; focusing on stable personality factors, rather than on situation and environment; developing positive perceptions of a program as both an evaluator and a highly involved participant; statistical naivete; ex post facto judgement; and deadline pressures. (CP)
Publication Type: Journal Articles; Opinion Papers; Information Analyses
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Language: English
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