Military Recreation Takes on Marketing.

Murphy, Andrew F., Jr.

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ERIC Number: EJ237820

Record Type: Journal

Publication Date: 1980-Nov

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Military Recreation Takes on Marketing.

Murphy, Andrew F., Jr.

Parks and Recreation, v15 n11 p28-30 Nov 1980

The Navy's recreation program has improved its financial posture by generating a certain percentage of income from fees and charges within the recreation program. Other nonmilitary recreation programs could benefit from similar marketing techniques. (JN)

Descriptors: Armed Forces, Financial Support, Marketing, Military Personnel, Money Management, Program Development, Recreation, Recreation Finances

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A