
ERIC Number: EJ237172
Record Type: CIJE
Publication Date: 1980-Aug
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Effects of Source Expertness, Physical Attractiveness, and Supporting Arguments on Persuasion: A Case of Brains over Beauty.
Maddus, James E.; Rogers, Ronald W.
Journal of Personality and Social Psychology, v39 n2 p235-45 Aug 1980
Publication Type: Journal Articles; Reports - Research
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Language: English
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