Marketing and the Information Professional: Odd Couple or Meaningful Relationship?.

Shapiro, Stanley J.

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Peer reviewed

ERIC Number: EJ237066

Record Type: CIJE

Publication Date: 1980-Nov

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Marketing and the Information Professional: Odd Couple or Meaningful Relationship?

Shapiro, Stanley J.

Special Libraries, v71 n11 p469-74 Nov 1980

Presents marketing as an attitude, an approach, and a set of tools, techniques, and concepts that can be applied to the professional development of librarians. (FM)

Descriptors: Libraries, Library Education, Library Services, Marketing, Professional Development

Publication Type: Journal Articles; Opinion Papers

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Audience: N/A

Language: English

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