Peer reviewedERIC Number: EJ231829
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Radio: The Other Public Medium.
Mullally, Donald P.
Journal of Communication, v30 n3 p189-97 Sum 1980
Four problems affecting the growth of public radio are discussed: the inability to pay the salaries to attract the talent required to produce quality programing; programing directed to limited audiences; the use of block programing; and poor promotional campaigns. (JMF)
Descriptors: Audiences, Broadcast Industry, Operating Expenses, Programing (Broadcast), Public Support, Radio, Salaries
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
