Peer reviewedERIC Number: EJ229912
Record Type: CIJE
Publication Date: 1980-Jul
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Abstractor: N/A
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Mass Media and Stability of Party Identification: Are There Floating Partisans?
Todd, Rusty; Brody, Richard A.
Communication Research--An International Quarterly, v7 n3 p275-94 Jul 1980
Examines the effect of mass media use on political party loyalty. Invalidates the floating-voter hypothesis which suggests that heavy consumption of political information through the media should be associated with higher levels of party loyalty. (JMF)
Descriptors: Communications, Mass Media, Political Affiliation, Political Attitudes, Politics, Public Opinion, Voting
Publication Type: Journal Articles; Reports - Research
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Language: English
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