New Tools for the Creative Manager.

Johnson, Dennis L.

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Peer reviewed

ERIC Number: EJ225956

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

New Tools for the Creative Manager.

Johnson, Dennis L.

Community and Junior College Journal, v50 n4 p28-32 Dec-Jan 1979-80

Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)

Descriptors: College Administration, Community Colleges, Declining Enrollment, Marketing, Program Descriptions, Student Recruitment, Teacher Role, Two Year Colleges

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A