Enough of Marketing: Defend the High Ground.

Van Luchene, Stephen R.

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ERIC Number: EJ225692

Record Type: Journal

Publication Date: 1980

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Enough of Marketing: Defend the High Ground.

Van Luchene, Stephen R.

College Board Review, n115 p28-30 Spr 1980

It is thought that when college education is viewed only as a consumer product, it may suffer the same fate as television programing, which continues to diminish in quality as it strives to conform to public taste. The attitudes and experiences of St. John's College are examined. (Author/MLW)

Descriptors: Academic Persistence, Academic Standards, College Admission, Consumer Economics, Core Curriculum, General Education, Higher Education, Leaders, Liberal Arts, Marketing, School Holding Power, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A