Peer reviewedERIC Number: EJ225124
Record Type: CIJE
Publication Date: 1980-Apr
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Children's Reactions to Male and Female Newscasters: Effectiveness and Believability.
Tan, Alexis; And Others
Quarterly Journal of Speech, v66 n2 p201-05 Apr 1980
Presents a study of the effectiveness and believability of male and female newscasters among children and shows that newscaster sex does not effect believability ratings. Girls, however, learned more from a male than from a female newscaster. Newscaster sex did not affect retention of the newscast by boys. (JMF)
Descriptors: Audiences, Children, Credibility, Females, Males, News Media, News Reporting, Retention (Psychology), Sex Bias, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
