Campus Press Relations: Reaching beyond the Handout.

Moore, R. Keith

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ERIC Number: EJ221901

Record Type: Journal

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Campus Press Relations: Reaching beyond the Handout.

Moore, R. Keith

New Directions for Institutional Advancement, (Using the Mass Media) n5 p59-73 1979

New techniques being developed by college and university public information specialists to get their institution's news and features in the mass media are discussed, including personal contacts, op-ed pieces, media guides, tip sheets, and query letters. (JMF)

Descriptors: Communications, Editorials, Higher Education, Interpersonal Relationship, Letters (Correspondence), Mass Media, Media Selection, News Reporting, Newspapers, Public Relations, Publicity, Specialists

Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A