Changes and Trends in Postsecondary Marketing Education.

Samson, Harland E.

Notes FAQ Contact Us

Back to results

ERIC Number: EJ220666

Record Type: CIJE

Publication Date: 1979-Nov

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Changes and Trends in Postsecondary Marketing Education.

Samson, Harland E.

Balance Sheet, v61 n3 p110-15 Nov 1979

Focusing on postsecondary marketing or distributive education programs, this article assesses recent developments in postsecondary marketing education programs and looks ahead to some of the significant changes likely to occur during the 1980s. Topics discussed include curriculum, instruction, clientele, staff qualifications, articulation, and student organizations. (LRA)

Descriptors: Articulation (Education), Curriculum, Distributive Education, Educational Change, Marketing, Postsecondary Education, Prediction, Staff Development, Student Organizations, Trend Analysis

Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A