Marketing Higher Education: Benefits and Risks for the American Academic System.

Litten, Larry M.

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Peer reviewed

ERIC Number: EJ219733

Record Type: CIJE

Publication Date: 1980

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Marketing Higher Education: Benefits and Risks for the American Academic System.

Litten, Larry M.

Journal of Higher Education, v51 n1 p40-59 Jan-Feb 1980

The peculiar nature of the academic market is examined in the face of a bleak demographic situation in higher education. The benefits and risks that the marketing movement may carry for the system, the intellectual tradition, and the students, are discussed. (Author/PHR)

Descriptors: College Students, Declining Enrollment, Demography, Enrollment Influences, Higher Education, Marketing, Publicize, Retrenchment, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A