ERIC Number: EJ219725
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Speaking the Visual Language.
Helmken, Charles M.
New Directions for Institutional Advancement, (Communicating with Alumni) n4 p53-62 1979
The development of fine design in alumni publications is traced and the roles of typography, photography, illustration, paper, printing, and color in designing a magazine are discussed. The nature and importance of visual communication are considered. (JMF)
Descriptors: Alumni, Commercial Art, Higher Education, Journalism, Layout (Publications), Periodicals, Planning, Publications, Visual Arts
Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
