
ERIC Number: EJ219494
Record Type: CIJE
Publication Date: 1979-Nov
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Abstractor: N/A
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Readers' Reactions to Newspaper Design.
Bain, Chic; Weaver, David H.
Newspaper Research Journal, v1 n1 p48-59 Nov 1979
Four experiments tested reader reaction to selected newspaper design techniques, including jumps, wraps, type style, and picture size. The results implied that a newspaper striving for the highest overall readership of its stories will get the best results by keeping jumps to a minimum and running larger pictures. (RL)
Descriptors: Design, Design Preferences, Editing, Headlines, Journalism, Layout (Publications), Media Research, Newspapers, Readability, Reading Habits
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
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Language: English
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