An Examination of Methodological Issues Relevant to the Use and Interpretation of the Semantic Differential.

And Others; Mann, Irene T.

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Peer reviewed

ERIC Number: EJ218740

Record Type: CIJE

Publication Date: 1979

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An Examination of Methodological Issues Relevant to the Use and Interpretation of the Semantic Differential.

And Others; Mann, Irene T.

Applied Psychological Measurement, v3 n2 p213-29 Spr 1979

Several methodological problems (particularly the assumed bipolarity of scales, instructions regarding use of the midpoint, and concept-scale interaction) which may contribute to a lack of precision in the semantic differential technique were investigated. Results generally supported the use of the semantic differential. (Author/JKS)

Descriptors: Analysis of Variance, Computer Assisted Testing, Higher Education, Rating Scales, Response Style (Tests), Semantic Differential, Test Construction, Test Format, Test Reliability, Test Validity, Testing Problems

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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