Saturation Advertising and the Repetition Effect.

Baddeley, A. D.; Bekerian, D. A.

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ERIC Number: EJ217913

Record Type: Journal

Publication Date: 1980-Feb

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Saturation Advertising and the Repetition Effect.

Baddeley, A. D.; Bekerian, D. A.

Journal of Verbal Learning and Verbal Behavior, v19 n1 p17-25 Feb 1980

An investigation of a saturation advertising campaign to acquaint the public with changes in radio wavelengths showed that repeated presentation of material does not lead to learning unless appropriate encoding occurs. Such encoding will occur when subjects are allowed to use previously acquired learning strategies. (PMJ)

Descriptors: Advertising, Aural Learning, Habit Formation, Language Processing, Learning Modalities, Listening Comprehension, Mass Instruction, Psycholinguistics, Radio, Recall (Psychology), Redundancy, Retention (Psychology), Verbal Learning, Visualization

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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