Racial Differences in Perceptions of Media Advertising Credibility.

Durand, Richard M.; And Others

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ214198

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Racial Differences in Perceptions of Media Advertising Credibility.

Durand, Richard M.; And Others

Journalism Quarterly, v56 n3 p562-66 Fall 1979

Data collected from a survey of 80 Black and 80 White respondents suggest that Blacks consider television the most credible advertising medium while Whites consider magazines most credible. (GT)

Descriptors: Advertising, Black Attitudes, Credibility, Information Sources, Mass Media, Media Research, Newspapers, Periodicals, Racial Differences, Surveys, Television, Whites

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A