A Longitudinal Test of the Selective Exposure Hypothesis.

Milburn, Michael A.

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Peer reviewed

ERIC Number: EJ214157

Record Type: CIJE

Publication Date: 1979

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A Longitudinal Test of the Selective Exposure Hypothesis.

Milburn, Michael A.

Public Opinion Quarterly, v43 n4 p507-17 Win 1979

Uses data from a public health mass media campaign to test the selective exposure hypothesis (that individuals will seek only that information which is consistent with their current attitudes). Finds support for the effectiveness of the media campaign and little support for the selective exposure hypothesis. (RL)

Descriptors: Adults, Cognitive Processes, Information Seeking, Information Sources, Mass Media, Public Affairs Education, Public Health, Public Opinion, Publicize, Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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